The Pacific launch of the Westin Well-Being Movement became the physical representation of its campaign: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. The year long, global initiative encompasses these six brand pillars, leaving no excuses to not feel your best for any traveller on the go, writes Shannon Gaitz.
A main facet of the movement is a yoga sequence, created by celebrity yoga instructor Charlotte Dodson, with six poses representing each pillar. A focus on travel and the ability to conduct the sequence no matter where you are, together with strategic poses aimed to counteract insomnia, aid digestion, energise you or help you unwind, embodies the brand’s mantra to a tee. The sequence, available on Westin TVs and soon available for download on the Hotel’s Sydney and Melbourne websites, aims to prove that wellbeing can be achieved regardless of time or location. Other initiatives, such as a lending program sponsored by New Balance, which will see guests able to borrow work out gear and shoes for a small fee, makes this process even easier, while breakthrough spa treatments ensures a further step to rejuvenation. A menu created entirely from Super Foods, dishes carefully selected for their nutritional value and health benefits by doctors and nutritionists, is the last piece in the wellbeing puzzle. The launch saw a demonstrative class of the yoga routine by Charlotte Dodson herself, followed by a course of the Super Food menu that ranged from blueberry and oatmeal pancakes to muesli, dark chocolate and freshly squeezed juices. Leaving feeling rejuvenated, refreshed and energized to tackle the rest of the day, it became clear that the mantra works when it is followed. With tips online, an instructional video soon to be available for download and other initiatives at your doorstep, there is no longer an excuse to stop yourself from feeling your best, no matter how busy we may be. Follow Westin’s Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well philosophy and watch yourself find that healthy glow, inside and out. For more information about the Westin Well-Being Movement visit www.westinwellbeing.com. … to read more